Benefit They’re Real Push-Up Liner

ebblog benefit they're real push-up Benefit’s They’re Real Push-Up Liner is their latest edition to the “They’re Real” line. It contains .04 oz of product and it retails for $24.00. The Benefit They’re Real Push-Up Liner has not yet been released. It is expected to hit Benefit’s site on June 27th, 2014 and Benefit counters/retailers shortly after. I had completely sworn off Benefit Cosmetics new “gimmicky” releases. I’m not going to lie, the marketing behind Benefit’s latest release totally sold me on buying the They’re Real Push-Up Liner. I’ve seen it in a few YouTube videos, I saw Benefit’s “police” themed ads for it, I TOTALLY succumbed to the “hype” surrounding They’re Real Push-Up Liner. What can I say? I am human. Benefit’s They’re Real Push-Up Liner is a rather interesting liner. This is NOT your typical liner pen. It is pen shaped with a rubber “AccuFlex” tip that is designed to “hug the lash line” and deposit just the right amount of black eyeliner. The actual eyeliner housed inside the pen is a gel liner (and not liquid!). To dispense the product there is a twist dispenser located at the bottom of They’re Real Push-Up Liner. To use it you only need to twist it “once” and then rest the AccuFlex tip on the base of your lashes and slowly guide along your lashline. You can start from your inner or outer corner.

ebblog benefit they're real push-up liner accuflex

The AccuFlex Tip from Benefit’s They’re Real Push-Up Liner

While applying Benefit’s They’re Real Push-Up Liner sounds simple enough, there is a bit of a learning curve. Finding the right way to apply this liner will vary by person. The AccuFlex tip is comfortable and it doesn’t drag across my lids. The gel liner is VERY dry, when applying this across my lashline I did have to touch up the spots where I had some gaps in the liner when wearing the They’re Real alone. When wore over a powder/cream shadow it was almost IMPOSSIBLE to apply, the gel liner is so dry it would not apply at all on top of any shadow product. It became a dry, chunky mess. Once set on my bare eye, I found the liner to be budge proof and on my eyes water proof. It wore for a good 8 hours without any noticeable fading on my oily eyelids and then started to fade around hour 9 or so. They’re Real Push-Up Liner was easy to remove and it did not stain the skin. While it excels at making a nice thick line and winger liner on bare skin it is almost impossible to create a thinner, more natural looking line along the lashline.

ebblog swatch benefit they're real push-up liner

In this swatch you can see how dry the liner is. This is swatched on bare skin.

Benefit’s latest gimmick is a beauty flop. There are much creamier, easier to apply gel liners out there. My pick would be Essence Gel Eyeliners which are available at a a fraction of the cost ($3.99). Will you be trying Benefit’s They’re Real Push Up Liner? What type of eyeliner do you like? Comment below! Ashley

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  1. I will have to try this one!

  2. I just got mine! The reviews are so mixed. I’m anxious to photograph so I can play!

  3. Oh no what a bummer. I totally wanted to get this. But if something cheaper in price is better, I will so be passi bf. Thanks for the heads up!

  4. I really wanted to try this but I haven’t seen anyone be thrilled with it yet :(

  5. Booo I’ve seen a lot of people mention its dryness so I’m not down for this

  6. Wow, happy to hear it’s a fail.

  7. Thank you for the honest review, Ashley. I wondered if it would make applying black eyeliner easier for me, but clearly not. I have an essence gel liner, a grayed green, that I apply with a slant brush and it couldn’t be easier or cheaper 😉

  8. Well, I guess at least they’re trying to be innovative, so I can certainly appreciate that. I always look forward to their releases, but a lot of them are disappointing.

  9. I want to try this for sure

  10. What a bummer! I heard it was dry as well. I still kind of want to try this for myself though.

    • I always recommend that everyone try a product out for themselves, especially from stores that have great return policies. This was a total fail for me but for you it might be awesome. Either way I’d love to get your thoughts on it.

  11. The applicator looks interesting, and I like gel liner, but I like applying my eye shadows first and then my liner, so this wouldn’t work for me.

  12. This looks like something I need to try! :)

  13. I had a feeling this would be a fail. I hate having to work hard to get my line and I don’t like that it’s so dry. I think this is a skip for me.

  14. Benefit doesn’t really interest me, the packaging is too preppy for my taste. I don’t think I will buy this either, thanks for the review!

  15. I was really curious about this so I’m glad I read your review.

  16. I have seen mixed reviews on this. I am still curious to try it though!

  17. I’ve just worn it once and I’m not in love. It was hard to get a thin line so one eye was thinner than the other. It wore extremely well but it flaked when I rubbed my eyes later in the day. I’ll try it more before I review.

  18. I’m so glad I read this, I was ready to order.

  19. It just looks awkward to me. I was still curious, so thank you for the honest review

  20. Looks like something to pass on! Thanks for your honest review!

  21. I’m sorry you were disappointed! I still kind of want to try it for myself especially because it’s got easy removal! <3

  22. OMG I put this on my wishlist for visiting Sephora in July! Will avoid. I almost always wear eyeshadow and like my eyeliners wet and gloopy on application, so sounds like this is not for me.

  23. Betzy Carmona says:

    I’m so glad for your honest opinion ! I also don’t think this would work for me

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