NYC City Proof 24HR Waterproof Eyeliner

NYC City Proof 24HR Waterproof Eyeliner review everyday beauty blog

NYC City Proof 24HR Waterproof Eyeliner is a “new” (at least according to their website) pencil eyeliner that claims “24 hour wear”. The line comes in seven shades ranging from basic black to some fashion colors like sky blue and teal. Each NYC City Proof 24HR Waterproof Eyeliner contains .0 1 oz of product and retails for just $3.99. You can find NYC Cosmetics at your local drugstores, big box stores and online. NYC City Proof 24HR Waterproof Eyeliners are hard to find in store in any of the more colorful shades. I’ve only ever seen Black and Dark Brown.

The NYC City Proof 24HR Waterproof Eyeliner in Dark Brown is an intensely pigmented, creamy, easy to blend, easy to apply, long wearing once it sets and waterproof .  Dark Brown is a smoky matte cool brown. I had zero issues applying Dark Brown to my waterline. It wore well through tearing thanks to  our especially windy weather as of late. There’s not really a ton to say about the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown other than it’s fabulous! Smoky brown perfection in pencil form. I grabbed Dark Brown because it reminded me of a recent fave that I raved about here. How does this drugstore liner compare to Lancome’s Liqui-Drama Eyeliner in Brûlée? Let’s find out.

So how does the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown compare to Lancome’s Drama Liqui-Pencil in Brûlée? VERY WELL! Believe it or not this is an ALMOST a complete dupe for Lancome’s Drama Liqui-Pencil in Brûlée. They differ in two key areas. Brûlée wears for a full 24 hours like the packaging claims, NYC’s Dark Brown does not. Dark Brown does wear extremely well for 12+ hours. Most of us don’t wear makeup for 24 hours (at least I hope not!) but you know how I am with marketing claims. NYC’s Dark Brown beats Lancome’s Drama Liqui-Pencil in Brûlée when it comes to application. I found Dark Brown to be much more creamier, it glided on smoothly leaving a nice dark line with a single swipe. In terms of color match, NYC’s Dark Brown is just slightly darker than Lancome’s Brûlée. Personally, I prefer the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown to Lancome’s Brûlée.

NYC City Proof 24HR Waterproof Eyeliner swatch

Color me shocked that this drugstore bad boy beat it’s higher end cousin. For just $3.99 NYC City Proof 24HR Waterproof Eyeliner in Dark Brown is a beauty steal and a MUST have! Are you a fan of NYC City Proof 24HR Waterproof Eyeliner? Have you tried any of the other shades in the line? Let me know in the comments section below.

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  1. Wow great comparison! I will pick these up next time I am at Target!

  2. NYC Color is one of those lines that always has a hidden gem or two! I cant believe the pigment, amazing.

  3. It was great to see them side by side, though the NYC shade kills it for me x

  4. This sounds amazing! Love products like this that are amazing AND affordable!

  5. I like NYC products, and I am ticked off that CVS gave them the boot in order to take on elf tho’ I like elf too. This looks like another great, affordable product from NYC that’s now harder for me to find

  6. I love all the NYC products I’ve tried but I haven’t used their liners. This looks so pigmented and creamy!

  7. I love a good bargain beauty find. This loks like a great eye liner, I’ll have to pick it up, next time I’m in Hell… er… WalMart.

  8. It’s always nice to find a cheap alternative, especially if it works as well, or better than department store makeup :)

  9. WOW That is exact!! 12 hours of wear works for me!

  10. Too bad there are no other colors.

  11. So interesting that it beat out the Lancome. I need to find this.

  12. Have you tried their HD automatic liner? It’s awesome and one of my faves!!

  13. I don’t think I’ve ever tried their eye liners! Now I need to!

  14. Good dupe comparison! Great review!

  15. Wonderful dupe. You can definitely feel comfortable with the NYC

  16. I’ve never thought to try the eyeliner from NYC, but now I need to! There are now 3-4 products that I’ve heard about recently from this line that are ‘hidden gems’. I need to shop this line soon!!

  17. Glad I can still find NYC at Target, but I want the fun colors. I love a good blue liner.

  18. I have never tried this brand but your swatch and review has really impressed me!

  19. Oh wow these look the exact same. I have to say I have been loving all the NYX products I have been trying lately. I used to always just get their eye crayons but I am seeing that they have soooooo much more that is awesome. I think I might need to pick up one of these liners for sure.

  20. The liquid liner from NYC is one of my favorites! I’ll definitely check this one out! Especially the brown one sounds interesting!!

  21. Glad to see that it’s a solid option at a low price!

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