UDXGWEN Holiday 2015 Review

UDXGWEN main hero 1 everyday beauty blog

After a couple a months of waiting patiently for Urban Decay’s first collaboration with Gwen Stefani, UDXGWEN is finally here!!! This eyeshadow palette contains 15 shadows of varying finishes in neutral shades with a few pops of color. It retails for $58.00 USD, contains 15 x .04 OZ eyeshadows and I am not sure if it is in their permanent line up (Sephora has it listed as Limited Edition). UDXGWEN is available pretty much everywhere as of today. You can find it online and at Urban Decay retailers nationwide.

Before you run out to Ulta, Sephora, Macys, etc. let me give you my honest opinion of the UDXGWEN palette. There are 15 eyeshadows total in the palette: 12 are new and 3 are re-promotes (Blackout being the only shade available as a single). UDXGWEN screams everyday neutrals. If you own any of the Urban Decay Naked palettes and you are on a tight beauty budget, you can skip this palette. Now, that doesn’t mean that UDXGWEN is bad by any means (quite the opposite actually!). It’s just not something that we haven’t seen before from most brands.

UDXGWEN main 2 photo everyday beauty blog

The quality of the eyeshadows in the UDXGWEN palette is on par with what you would expect from a brand like Urban Decay. Two of the shadows were a little lackluster: Harajuku and Pop. But Urban Decay “lackluster” is still better than most other brands “good” eyeshadows. Some of my faves from the UDXGWEN palettes are Blonde, Steady, Baby, Danger and Blackout. UDXGWEN leans very warm in terms of overall tone. The shadows come in a variety of finishes: 5 complete mattes (Punk, Anaheim, Stark, Zone and Blackout), Satin (Blonde and Skimp), Shimmer (Bathwater, Steady, and Baby) Matte w/ Microglitter (Serious), and Shimmery/Glittery (Pop, Harajuku, Danger and 1987).

udxgwen swatches line 1

This line of shadows was really hard to swatch because of how close to my skin tone the first three are. L to R: Blonde, Bathwater, Skimp, Steady and Pink

UDXGWEN Swatches line 2 everyday beauty blog

L to R: Baby, Anaheim, Stark, Zone and Serious

UDXGWEN line 3 swatches Everyday Beauty Blog

L to R: Pop, Harajuku, Danger, 1987 and Blackout

The packaging of UDXGWEN is ABSOLUTELY gorgeous! I have to say this is hands down the best designed palette urban Decay has ever produced. It’s compact and lightweight making UDXGWEN perfect for travel. Th palette comes with a large mirror to make application on the go easier. The plastic casing is pretty durable and an upgrade from the packaging on their Naked palettes. This palette is a pretty addition to any vanity. I have been in love with the design of the palette since it was teased months ago. The jaded beauty collector in me actually squealed in delight when I opened my UDXGWEN, that’s how pretty it is.

Along with the quality of the shadows and packaging, UDXGWEN is a beauty steal! A full sized Urban Decay eyeshadow comes in at .05 OZ for $19 each. The shadows in the palette come in at .04 OZ each (only .01 difference from full size) but you’re getting 15 shadows that would retail normally for $282 USD for just $54 USD. You really can’t beat the price, especially if you don’t own a really good neutral shadow palette. My UXGWEN palette came with a bonus too. I got a sample sheet of 4 shades from Gwen Stefani’s upcoming lipstick line from Urban Decay due to launch in the Spring.

UDXGWEN is the business and one of my favorite palettes to come out this year. It’s simply stunning to look at and an absolute beauty steal when you consider the price/quality! UDXGWEN is the perfect gift for the holidays if you have a beauty buff on your list or someone who is just starting to experiment with makeup. The hype train is real on this palette folks!

A few of my fellow beauty buffs and I will be giving away 4 UDXGWEN palettes. Keep an eye on my Instagram and other social media channels for more information later on today! Good luck!

UDXGWEN giveaway hero


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  1. I love the pops of colour amid the classic shades. And, yes, the packaging is stunning!

  2. I LOOOOOVE this palette. I’m so happy I got it! I’ve been using it daily!

  3. I love the design of the palette, and think it looks great. I have so many neutral palettes so I’m passing, but I’m sure it’ll be a big hit

  4. I am loving this palette- especially the shimmery colors.

  5. LOVE this palette. The blue and pink shades aren’t for me but all of those neutrals are fabulous. Great post about this palette! xxx

  6. I’m on the fence, I have so many neutral palettes!

  7. I had to have this just because. I had a g.c. to Sephora and I felt like this was the perfect way to spend it. The swatches look a little weak but I’m sure they’ll be great on my eyes.

  8. I was on the fence about this before I got it. It’s just so many neutrals. I made the decision to order it because, I mean, what if I missed out?!?!?!

  9. My GDxGwen palette is still en route, and I can’t wait to play with it!

  10. This is the perfect palette for those who love neutrals!

  11. I love all the shades in this palette!

  12. Initially I wasn’t all that excited about this palette. The more I read about it, and see swatches….I want it! But, I don’t need another neutral palette right?!

  13. I just received mine, the other day. I am waiting to dig in until I take photos. It’s so pretty, a part of me hates to touch it!

  14. Ack… I can’t wait to get my hands on this palette… drooling!

  15. SO beautiful and so perfectly Gwen! I must have it!

  16. I absolutely adore the palette, im just not too convinced it is very Gwen x

  17. I have soo many neutral palettes, I’m not sure I can justify this purchase, but I sure hope I win one! lol

  18. great review and beautiful photos! I too love the packaging!

  19. This looks like a gorgeous palette and I like the packaging as well <3

    Pink Frenzy

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