NYC City Proof 24HR Waterproof Eyeliner is a “new” (at least according to their website) pencil eyeliner that claims “24 hour wear”. The line comes in seven shades ranging from basic black to some fashion colors like sky blue and teal. Each NYC City Proof 24HR Waterproof Eyeliner contains .0 1 oz of product and retails for just $3.99. You can find NYC Cosmetics at your local drugstores, big box stores and online. NYC City Proof 24HR Waterproof Eyeliners are hard to find in store in any of the more colorful shades. I’ve only ever seen Black and Dark Brown.
The NYC City Proof 24HR Waterproof Eyeliner in Dark Brown is an intensely pigmented, creamy, easy to blend, easy to apply, long wearing once it sets and waterproof . Dark Brown is a smoky matte cool brown. I had zero issues applying Dark Brown to my waterline. It wore well through tearing thanks to our especially windy weather as of late. There’s not really a ton to say about the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown other than it’s fabulous! Smoky brown perfection in pencil form. I grabbed Dark Brown because it reminded me of a recent fave that I raved about here. How does this drugstore liner compare to Lancome’s Liqui-Drama Eyeliner in Brûlée? Let’s find out.
So how does the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown compare to Lancome’s Drama Liqui-Pencil in Brûlée? VERY WELL! Believe it or not this is an ALMOST a complete dupe for Lancome’s Drama Liqui-Pencil in Brûlée. They differ in two key areas. Brûlée wears for a full 24 hours like the packaging claims, NYC’s Dark Brown does not. Dark Brown does wear extremely well for 12+ hours. Most of us don’t wear makeup for 24 hours (at least I hope not!) but you know how I am with marketing claims. NYC’s Dark Brown beats Lancome’s Drama Liqui-Pencil in Brûlée when it comes to application. I found Dark Brown to be much more creamier, it glided on smoothly leaving a nice dark line with a single swipe. In terms of color match, NYC’s Dark Brown is just slightly darker than Lancome’s Brûlée. Personally, I prefer the NYC City Proof 24HR Waterproof Eyeliner in Dark Brown to Lancome’s Brûlée.
Color me shocked that this drugstore bad boy beat it’s higher end cousin. For just $3.99 NYC City Proof 24HR Waterproof Eyeliner in Dark Brown is a beauty steal and a MUST have! Are you a fan of NYC City Proof 24HR Waterproof Eyeliner? Have you tried any of the other shades in the line? Let me know in the comments section below.